Posts
Does your business
feel like a struggle?
I have come to realize that I very likely have
an addiction to struggle.
It seems like a crazy thing to even consider, I mean why would I want to make my life harder than it needs to be? Who would do that?
It seems like a crazy thing to even consider, I mean why would I want to make my life harder than it needs to be? Who would do that?
Well, apparently me!
Perhaps one of the hardest things to actually
own up to, yet it is also vital to my own success. You see as long as I hung on
to the idea that life was hard, business was hard work, having a business took
lots of time and money, it takes years before you see profit in a
business...and so on... I would never realize the success that I was looking
for. What I did do was create more struggles.
In looking back I now see all the crazy ideas
and justifications that I used to not move forward in my business. It makes me
laugh now, and wonder why some of my friends did not shake me to try to wake up
from that nightmare. I used to tell myself that money spent on trade shows and
advertizing would not really get me any further ahead when consistently we got
new customers from them. I choose to focus on what we spent that year and what
came in directly say from a trade show justifying dropping them with the fact
that we failed to cover our expenses. Of course I had lots of great reasons why
this was true and the right decision and would seek out others who also thought
the same way so that I validated that decision. Craziness at its best at times.
There was another factor that I would fail to
calculate into those equations...the lifetime value of the client. This was the
part that I was not being truthful about.
While the jury is out at the moment about
trade shows, the point is that my perspective has changed and thus allowing me
to see more of the equation to evaluate things differently. I am still not keen
on putting trade shows back into the mix, but more from the perspective of time
than money. Quite likely they do pay off financially, but is that the best use
of our time for that return. That is the hard question to qualify, and remains unanswered.
This awareness of my addiction to struggle is one that has been unveiling itself over the last couple of months as I have been going deeper into my beliefs about money and the idea of having lots of it. This focus has forced me to stare at this addiction and admit to myself (and now all you) that this behavior is not helping me or my business. All it is doing is keeping me stuck in an old loop kind of like when a record gets a scratch that makes it play the same 3 second piece over and over again until you pick up the needle and place it past the scratch. I have picked up the needle of my own life recording and placed it out of reach of that repeating loop and none too soon on that one.
Just this week in fact, I had to look at how deeply this addiction has affected all areas of my life. I have a fantastic husband, and we really do not have any issues, however my sneaky subconscious managed to make a mountain out of a mole hill (I am an expert in that lol) and get all bent out of shape about something to the point that I blew up at him. Three days later we are finally able to have a rational conversation about what happened, resolve things and get back on track. Later, I take a step back and I can see that this is yet another aspect of the same issue. I bought into the stereo type of married people being frustrated with the things their partners do, isn't that just the way it goes? lol
What if all my beliefs are wrong? What if all those reasons I gave for why I am not doing as well I could are actually lies? What if I could choose a new reality and new possibilities? How would things change? How would I change?
These are the new questions that I am using to re-evaluate my life instead of looking for things that validate the old beliefs. I am delighted to say that it is making quite the shift. I have opened up to and taken action on things that I would have slammed the door on in the past. The best part is that these are the things that are easy, interestingly enough.
This awareness of my addiction to struggle is one that has been unveiling itself over the last couple of months as I have been going deeper into my beliefs about money and the idea of having lots of it. This focus has forced me to stare at this addiction and admit to myself (and now all you) that this behavior is not helping me or my business. All it is doing is keeping me stuck in an old loop kind of like when a record gets a scratch that makes it play the same 3 second piece over and over again until you pick up the needle and place it past the scratch. I have picked up the needle of my own life recording and placed it out of reach of that repeating loop and none too soon on that one.
Just this week in fact, I had to look at how deeply this addiction has affected all areas of my life. I have a fantastic husband, and we really do not have any issues, however my sneaky subconscious managed to make a mountain out of a mole hill (I am an expert in that lol) and get all bent out of shape about something to the point that I blew up at him. Three days later we are finally able to have a rational conversation about what happened, resolve things and get back on track. Later, I take a step back and I can see that this is yet another aspect of the same issue. I bought into the stereo type of married people being frustrated with the things their partners do, isn't that just the way it goes? lol
What if all my beliefs are wrong? What if all those reasons I gave for why I am not doing as well I could are actually lies? What if I could choose a new reality and new possibilities? How would things change? How would I change?
These are the new questions that I am using to re-evaluate my life instead of looking for things that validate the old beliefs. I am delighted to say that it is making quite the shift. I have opened up to and taken action on things that I would have slammed the door on in the past. The best part is that these are the things that are easy, interestingly enough.
Biography: Dana Pharant is the owner of Whole Body
Healing - Therapy Supplies. She has been a registered massage therapist since
1992 and running a therapy supply store since 1999. Her store rocks out at both
its geographical locations at: 68 Hooper Rd Barrie, ON and on the internet at: http://www.wholebodyhealing.com.
